Why do Shopify product reviews matter?

Do Shopify product reviews matter to your Shopify store? Absolutely! Reviews and ratings are a great way for customers to get accurate information about products, see what other people think of the product, and decide if it is right for them.

Reviews and ratings also help you understand how well your products are performing overall. Ratings and reviews can take your business from good to great in no time at all!

In this blog post, we’ll outline why reviews on Shopify matter, how Shopify store owners can use ratings and reviews to improve their sales, the best Shopify reviews app you should consider using for your store, and a few other helpful tips.

Understanding the importance of reviews on Shopify

When it comes to reviews and ratings, customers want accurate information about products. They also want to know what other people think of the product before they buy it. This is where reviews come in. Reviews allow customers to get a sense of what other people think about a product before buying it.

Ratings are also important because they help customers understand how well the product is performing. A product with a high rating tells the customer that others have had good experiences with the product.

Customer feedback is a valuable asset for your business

The reviews you receive are valuable feedback that can help improve your business in a number of ways.

For example, reviews will tell you how well the product is performing overall. If customers have left reviews stating their satisfaction with the product, it’s likely they’ll purchase from you again and recommend others do so as well. This means more sales and more customers for your business.

Reviews can also help you understand what changes or improvements could be made to the product. If a customer has an issue with the product, it gives you an opportunity to fix those issues.

Reviews are the most trusted source of information for buyers

It’s no secret that reviews are the most trusted source of information for buyers. In fact, a study by BrightLocal found that, in 2020 alone, 93% of consumers rely on online reviews when making purchasing decisions.

You can also use reviews to generate social proof for your products. Social proof is the psychological phenomenon of people doing something when they see others do it. In other words, reviews can help convince potential customers to buy from you because they see that others have had a good experience.

Reviews help you stand out from the competition

If you’re not getting reviews and ratings on your Shopify store, you’re missing out on a huge opportunity to stand out from the competition.

By having reviews and ratings, you show potential customers that you’re an authority in your industry and that they can trust you. This is especially important if you’re selling a product that competes with others — reviews and ratings help you become a trusted source of information.

What can happen if you don’t have enough Shopify product reviews?

If you’re not getting reviews and ratings on your Shopify store, you could be losing out on potential sales.

Studies show that customer reviews are one of the best ways to increase your conversion rates. In fact, according to a study by Fan and Fuel, 92% of consumers are hesitant to buy a product if it has no reviews. This means that if you don’t have reviews or good ratings, you’re less likely to sell your products.

If your products are not getting reviews, it’s likely that customers are not seeing them when browsing other stores. This means your product isn’t appearing in search results. If your product is not appearing in search results, potential customers may miss the opportunity to purchase it.

It’s important to remember that reviews are really about helping your customers make more informed purchasing decisions. In a nutshell, reviews are a great way to show potential customers that they can trust you.

How Shopify store owners can use Shopify product reviews to improve sales?

Now that you know why reviews matter, let’s take a look at how you can use ratings and reviews to improve your Shopify store’s sales.

One way to do this is by encouraging reviews. To get reviews, you can offer discounts or include a review request with each order confirmation email. This will help increase your sales and give customers the opportunity to share their experiences with one another.

Another way to improve sales through reviews is by monitoring them. This means keeping an eye on your reviews and ratings, responding to any negative reviews, and thanking customers for positive reviews.

You can also use reviews to improve the quality of your products. Seeing negative reviews can help you improve your product description. This is also useful if reviews and ratings help you identify other areas where your product could use some improvements, like its size or color options.

The first step to improving sales through reviews and ratings is by understanding why they matter for your Shopify store. As we saw earlier in this blog post, reviews play a huge role in helping potential customers make informed purchasing decisions.

From there, it’s important to encourage reviews and ratings from your customers and monitor them so you can continue improving your store’s sales. Finally, use reviews to improve your product and make it better for the customer.

Tools for getting Shopify product reviews

Now, coming to the most popular question that is asked by online store owners. How to get product reviews for your Shopify store?

There are a number of tools and services that can help you collect product reviews from your customers. Scuti offers a great pool of features (all for free) for getting Shopify product reviews. Our fully-featured Shopify Reviews and Referrals app helps you collect customer reviews on autopilot and showcase them on your store. You can customize the review widgets, star ratings, and review-request emails in a way that fully match your brand’s look.

We’ve helped many store owners increase their conversion rates, social proof, User Generated Content (UGC) creation, and trust with our app. Scuti is the only app in the market that offers all the basic and advanced reviews features for free.

In addition to Scuti, you can explore this list of alternative product reviews app. However, remember that you should always do your research and find the best app that fits your specific needs.

Final thoughts

As we mentioned earlier in this blog post, reviews play a huge role in helping potential customers make informed purchasing decisions.

This means getting Shopify product reviews is important and can help increase sales by converting more customers. There are many tools you can use to get review requests from your customers and monitor them so you can continue improving your store’s sales.

We hope this blog post helped you understand the importance of Shopify product reviews and how to get them. If you have any questions or suggestions, please let us know.