User-Generated Content (UGC): How to leverage it for your Shopify store?

User-generated content (UGC) is a type of media that anyone can create, and it works as a valuable addition to any marketing campaign. UGC offers many benefits to marketers, such as the ability to create authentic conversations with consumers, increase brand awareness through peer referrals, and provide reviews on products or services.

User-generated reviews, photos, and videos are often more persuasive than traditional marketing. This is because they come straight from customers rather than third parties or the company itself.

In this blog post, we will explore why UGC is so successful in marketing campaigns. We will also show how you can use social media to generate user-generated content for Shopify.

What is User-Generated Content (UGC)?

User-generated content (UGC) is created by customers, fans, or followers of a company and can take many different forms. UGC can be in the form of text, photos, videos, or product reviews. It is shareable on social media sites and company websites or blog posts.

Many big companies rely on UGC to create authentic conversations with their customers. For example, in 2011, Coca-Cola launched its famous “Share a Coke” campaign. This campaign allows customers to create their own Coke bottle labels and share them on social media. This social-media referral campaign was a huge success and resulted in over one billion social media shares.

A UGC-based “Share a Coke” campaign Coca-Cola
A UGC-based “Share a Coke” campaign Coca-Cola

Why Use UGC in Marketing?

There are many reasons why user-generated content is so successful in marketing campaigns. Here are just a few:

(1) Increased Brand Awareness

UGC is a great way to increase brand awareness because it comes from real people who are passionate about your product or service. When customers see other customers sharing their experiences with your brand, they are more likely to trust it themselves. User-generated content can also help you reach a broader audience that may not have heard about your business before.

(2) Authentic Conversation

User-generated content is beneficial because it creates an authentic dialogue with consumers rather than appearing inauthentic or overly promotional like traditional marketing campaigns. Engaging with your customers and asking them to share their opinions, stories, or experiences via social media platforms like Facebook and Instagram creates a more authentic conversation.

(3) Increased User Engagement

UGC increases user engagement because it helps you connect with people who already care about your products. When consumers are given the opportunity to engage with your brand, it can result in more conversions and sales.

(4) Transparency

UGC is also beneficial because it shows transparency on behalf of the company. Customers appreciate when brands are willing to share their honest opinions and experiences with products or services. This helps build trust between customers and the company.

User-generated content can also help brands gain the trust of consumers who are hesitant to purchase their products or services, which also brings us to the next section in this blog post.

How To Use UGC in Marketing Campaigns

Now that we have looked at the benefits of using user-generated content in marketing campaigns, let’s take a look at how you can use social media channels to generate greater sales for your online business.

Here are a few ways you can use UGC on various social media platforms:


Facebook is a great platform for encouraging customers to post UGC because it has such high engagement rates. You can encourage your audience to share photos and videos that involve your products or services, as well as their own stories.


Instagram is a great platform for visual content such as photos and videos. Showcasing user-generated content that involves your brand, products or services can help generate interest among potential customers because they can see how others are using your products. You can also use hashtags to help increase the reach of your UGC content.


Twitter is another social media platform that can be effective in generating UGC. This is because customers are able to share their experiences with your brand on a shorter platform. You can ask customers to share a photo or video of them using your product, as well as a quick review.

Tik Tok

Tik Tok is a newer social media platform that is becoming increasingly popular, especially with younger generations. This platform is great for sharing user-generated videos that involve your brand, products, or services.


Pinterest is another great platform for increasing engagement because it focuses on visuals and stories. You can pin user-generated photos and videos that involve your products or services, as well as ask customers to submit their own content.


LinkedIn is a great platform for reaching B2B customers, as well as B2C companies. User-generated content can help increase engagement on this platform because it allows customers to share their reviews and experiences with your company.


YouTube is a great social media channel for brand awareness and product promotion. You can create videos that feature user-generated content to help promote your products or services.

Tools for Creating an Effective UGC Campaign on Shopify

We know how important it is for Shopify store owners to create an effective UGC marketing campaign that can help increase sales and generate user engagement. But, creating a successful campaign can be difficult if you don’t have the tools to help you.

That’s why we’ve created a list of tools that you can use to create, manage and analyze your UGC marketing campaigns on Shopify:

(1) UGC Reviews & Referral Apps

Reviews and Referral Apps are a great way to collect user-generated content. You can use these apps to request reviews from customers, as well as get referrals from customers who are satisfied with your products or services.

If you’re looking for an app to help create an effective UGC campaign, Scuti’s the company for you. We help increase engagement and conversions on your Shopify store through a unique, social media referrals campaign that involves user-generated content.

Our Shopify exclusive app prompts your customers to create content and share it on their social media with their friends. We also collect customer photo reviews and showcase them in your Shopify store.

Scuti reviews and social-media referral widgets
Scuti reviews and social-media referral widgets

This helps you build trust among your potential buyers as well as drive traffic back to your site through Facebook ads or other marketing channels.

(2) Hashtag Research Tools

Hashtags are a way to connect with other like-minded individuals on social media platforms. You can use hashtags to discover new content and connect with customers who are interested in your products.

There are a few hashtag research tools that you can use to help connect with potential customers and learn more about their interests.

Some of these tools include:

Each of these tools provides a different way for you to connect with potential customers and learn more about their interests.

(3) UGC Contest Software

Contest software and apps are a great way to collect user-generated content and increase engagement. You can promote contests on your social media channels to get more customer content, as well as your website.

All these tools are easily available on the internet. Do your research and find the one that best fits your needs.

Final Thoughts

User-generated content campaigns are a great way to increase engagement and conversions on your Shopify store. With the help of the right tools, you can create an effective UGC campaign that will help you reach more potential customers.

If you are looking for a marketing app that can help you with your next UGC marketing campaign, give us a try.

Scuti is a Shopify exclusive User-Generated Content (UGC) marketing app. We help Shopify store owners generate more sales through UGC marketing campaigns. Indeed, it encourages your customers to create a simple post/story and refer your products on their social media. In addition, Scuti is a full-featured, free product review app that covers all your needs with reviews.

If you are looking for a way to increase sales and connect with more customers, contact us today to learn how we can help!