When you’re starting a Shopify store, one of the things you’ll need to do is get reviews. And, when it’s time to get Shopify reviews, you might be tempted to write them yourself.
After all, who knows your product better than you do? But there are a few reasons why you should never do this.
In this blog post, we’ll go over the reasons why you should never write Shopify reviews yourself. We’ll also share some helpful tips for getting reviews on Shopify correctly.
Reasons Why You Should Never Write Shopify Reviews Yourself
There are a few reasons why you should never write Shopify reviews yourself. Here are some of the most important ones:
1. Buyers care about genuine reviews
When you own a Shopify store, it’s easy to see the world through your eyes. You know why people should buy your products and how they can benefit from them.
But most customers don’t think like that. They have different needs and concerns than you do as a Shopify store owner. And, sometimes, what you think is a great feature of your product might not be interesting to them.
If a customer purchases something from you and finds that the Shopify review is fake or misleading, they may feel cheated and be less likely to buy from you again in the future. Plus, they may negatively talk about your business and simply ruin your reputation.
And that’s not good for your business!
That’s why it’s important to have Shopify reviews written by real customers. They will see your Shopify store from a different perspective than you do, and that can only benefit you in the long run. Even if they’re negative reviews, you may think of them as signals for improving your business operation by addressing the customers’ concerns.
2. Your conversion rate might suffer
When you’re starting a Shopify store, one of your main goals is to increase your conversion rate. And, if you’re writing Shopify reviews yourself, you’re not going to achieve that goal.
Why? Because buyers can smell a fake review from a mile away. If they don’t believe that Shopify review, they may not trust you as a Shopify store owner.
Word of mouth may start going against you.
And since people are more likely to buy from Shopify stores they trust, your conversion rate might suffer as a result.
What follows may be completely Shopify-related frustration, and buyers may simply leave your Shopify store without having made a purchase.
That’s not an ideal situation, is it?
That’s why you should always rely on genuine Shopify reviews from customers to increase your conversion rate.
3. It’s against Shopify’s terms of service
In addition to potentially cheating customers, writing Shopify reviews yourself is also against Shopify’s terms of service.
According to their TOS, “You must not offer or write a review of Shopify that you are not authorized to write.”
When you sign up for Shopify, you agree to these terms.
Shopify may not have time to police every Shopify review. But if they do find out that you’re writing Shopify reviews yourself, they may shut down your store and, worst case, ban you from selling on Shopify forever.
So, it’s not worth the risk!
4. Google has started penalizing Shopify stores for fake Shopify reviews
In the past, Shopify reviews were seen as a great way to get more traffic from Google. After all, what better way to show that your product is popular than to have lots of Shopify reviews?
But things have changed. Google has started penalizing businesses that use fake customer reviews online.
That means if you’re writing Shopify reviews yourself, there are two things that could happen.
First, your store may not show up in Google search results at all. And second, even if your store does show up in the search results, it may not rank as high as it would if you didn’t have any Shopify reviews at all.
Shopify reviews should never be the only way that you promote your Shopify store. But they should be a part of your overall marketing strategy.
Instead, focus on getting Shopify reviews from real customers. They are more likely to help you rank in Google search results and build trust with your Shopify customers.
5. It’s time-consuming and stressful
One of the best things about Shopify is that it takes care of a lot of the behind-the-scenes work for you. You don’t have to worry about setting up a website, designing it, or hosting it.
That’s all taken care of by Shopify.
But, one thing that you do have to worry about is getting Shopify reviews from real customers. You may be tempted to write your own Shopify reviews because it’s easier than getting them from other people. But that is a huge mistake!
Unless you are going the fake reviews route, which you shouldn’t be doing for the reasons mentioned above, writing your own Shopify reviews is not ideal either.
It’s time-consuming and stressful. You have to find customers who are willing to write a review, make sure that they write it in a way that is helpful to other buyers, and then you have to put the review on your store.
And, you may have to do this over and over again every time a customer makes a purchase. That’s not how Shopify was meant to be used.
Instead, use the best reviews apps for Shopify and let it do the work for you. That way, you can focus on what you’re best at: running your Shopify store.
Getting Shopify Reviews the Right Way
Now that you know what not to do when it comes to building Shopify reviews let’s learn how to get them the right way.
1. Ask your customers for reviews
One of the best ways to get Shopify reviews is to ask your customers for them. This may seem like a no-brainer, but you’d be surprised how many people forget to ask their customers for a review.
Here’s what you should do:
- When a customer makes a purchase, send them an email asking for a review.
- In the email, include a link to your Shopify store. This makes it easy for them to find the product that they just bought and write a review about it.
- Make it easy for customers to leave a review. The easier it is for them to write a review, the more likely they are to actually do it. You can do this manually by adding the relevant code.
- Incentivize them to write a review. Offer them a discount or a freebie for writing a review. This will encourage them to provide genuine feedback and buy from you again in the future if they are happy with their purchase.
2. Use a Shopify reviews app
Or, if you want to save time, you can use a Shopify reviews app to automate the process.
These apps allow customers to leave reviews directly on your store.
This takes the hassle out of getting Shopify reviews from real customers. All you have to do is ask your customers to leave a review and they can do it right in your store.
And best of all, these reviews are genuine because they are coming from customers who have actually bought your product.
There are a lot of different Shopify reviews apps to choose from, including Shopify’s own app, Product Review. So, how do you know which one is best?
The best Shopify review app is the one with features that not only make the process of writing a review easy for customers but also collect Shopify reviews on autopilot. In addition, the app should provide stunning review widgets so you can display your hard-earned reviews on more than just product pages.
We already put together a list of the best free reviews apps for Shopify in this article. However, you should always do your research and determine the best Shopify review app according to your specific needs.
Our free Shopify app, Scuti, ticks all the boxes. It’s easy to use, allows customers to leave reviews using a simple interface, works on autopilot, and provides a variety of display widgets for showcasing your glowing reviews.
If you want to take your Shopify reviews to the next level with no to minimum cost, check out our free app today!
Getting Shopify reviews can be a challenge, but it’s worth the effort. When done correctly, they can help your store rank higher in Google search results, increase your conversion rate and build trust with customers.
The best way to do this is by getting Shopify reviews from real customers and then responding to them. This will make you seem more trustworthy and help you build a relationship with your customers.
If you want to automate the process and save time, be sure to check out our free Shopify reviews app!