Do you know that Shopify referrals are one of the most reliable ways to generate sales for your Shopify store?
It’s true. The best marketing for your Shopify store, by far, is customers telling their friends about it, also known as word-of-mouth marketing. And there are plenty of ways to get your customers talking positively about you and your products without spending a lot of money on ads or other marketing channels that can be expensive and unreliable at times.
One tactic is offering discounts that are well-known for driving Shopify referrals from your customers because they make them feel like they’re getting something special in return for spreading the word about your company.
But it doesn’t have to stop there! There are other strategies that leverage various tactics such as using some best referrals apps for Shopify. These apps offer referral programs that push existing customers to promote their favorite brand with their friends and family.
1. Start with a low-risk, high-reward offer to garner Shopify referrals
When you’re first starting out, it’s important to offer a low-risk, high-reward deal to your customers. This could be something as simple as a discount for referring friends or family members.
For example, if you’re a Shopify seller and you want to increase referrals, you might consider offering your customers a minimum of 20% off their next purchase for every person they refer who makes a purchase.
This type of offer is great because it’s low-risk for the customer and it’s also a high reward for you, the business owner. It’s a win-win! Not only does this encourage referrals, but it also helps you to build customer loyalty.
When it comes to generating referrals, a little goes a long way. In fact, according to Forbes, customers that are acquired through referrals are 37% likely to retain. So, it’s definitely worth your time to invest in some referral marketing tactics.
Ensure that the Shopify referrals are easy and quick for both parties
The easier it is for the customer to refer their friends, the more likely they are to do so! This is why it’s important to have a streamlined process for referring friends and family members.
To achieve this, make sure that your referral program is easy to find on your website and that the process of referring someone is easy and requires only a few clicks by the customer. This will help ensure that more customers take advantage of your offer and refer their friends.
Plus, when you make it easy for customers to refer their friends, you’re also increasing the chances that they’ll actually do it. In fact, a study by Nielsen showed that around 92% of consumers tend to prefer referrals from people they know over advertising.
In addition, the referral process should be on autopilot in a way that you just need to launch the program and let it work by itself. Also, you need to set up an automated tracker so that you can simply track your sales/performance from the referrals.
Thus, make sure that your referral program is easy to use and that the process is quick for both parties.
Use the best referrals app for Shopify
If you’re looking for a way to increase referrals from your current customers, the Scuti Shopify Reviews & Referrals App can help. The app allows you to offer your customers a referral code that they can share with their friends and family on social media networks. When someone uses the referral code to make a purchase, they’ll receive a discount and you’ll earn commission on the sale.
The app is an easy way to increase referrals because it’s automated and it takes the hassle out of referral marketing. All you have to do is set up your campaign, and let the app do the heavy lifting for you!
The app also offers a wide range of features that you can use to increase referrals, including:
- Pushing customers to mention your social media pages
- Customizable referral emails
- Automatic rewards and discounts
- Detailed reporting and tracking
You can learn more about the Scuti Shopify Reviews & Referrals App and how it can help you increase referrals here.
2. Use social media to promote your Shopify referrals program
Social media is a great way to market your referral program and to increase referrals. In fact, research shows that social media is the most effective way to generate referrals.
When you use social media to market your referral program, you’re not only increasing awareness of the program, but you’re also encouraging your customers to participate. And, when customers participate in your referral program, they’re more likely to refer their friends.
There are a number of different ways that you can use social media to market your referral program, including:
- Posting about your referral program on your social media pages
- Including a referral link in your social media posts
- Running a contest or giveaway on social media
- Creating social media graphics that promote your referral program
You can learn more about how to use social media to market your referral program here.
3. Track your progress so you can see if any changes need to be made along the way
One of the best things about referral marketing is that it’s a data-driven approach. This means that you can track your progress and see how well your referral program is working.
When you track your progress, you can see which tactics are working best and which ones need to be changed. You can also see how many referrals you’re generating and how much money you’re making from them.
This information is essential for optimizing your referral program and for making sure that you’re getting the most out of it. You can track your progress using a number of different tools, including:
- Google Analytics
- Facebook Insights
- Shopify Reports
If you’re using a Shopify referrals app to automate your referral program, you should make sure that the app also provides an easy dashboard to track metrics and referral performance.
Referral marketing is a great way to increase sales and grow your business. When done correctly, referral marketing can be an extremely effective tactic for increasing your revenue.
In this blog post, we’ve covered the basics of referral marketing and how to generate referrals. We’ve also looked at some of the best tactics for increasing referral sales.
Now it’s time to put these tactics into action and start generating more referrals for your business. Good luck!