Referrals on Social Media for Shopify stores

Referrals on Social Media: A modern word-of-mouth marketing

Referrals on social media was the first Scuti’s product for Shopify stores. We built this feature towards our mission which was helping eCommerce businesses maximize the power of word-of-mouth and social media by placing their customers at the heart of marketing efforts.

The goal of this feature is to uniquely integrate referral, social media, and influencer marketings. Before jumping into how our Shopify referral program is efficiently combining these marketing strategies, let’s first review how each of these strategies works independently. Afterward, we elaborate on our unique Shopify referral program.

Referral, social media, and influencer marketing

Here is the common definition of these programs:

Despite the popularity of these marketing strategies, they come with their limitations. While the internet is overwhelmed with how effective these marketing strategies are in terms of increasing traffic and sales, here we point out their shortcomings. We later leverage these shortcomings to build our Shopify referral on social media program based upon addressing these limitations:

Scuti’s unique social media referral program

What if we can address the above caveats while keeping the pros of these popular marketing strategies? Like having a system that is built based on the concept of refer-a-friend, yet it comes with user-generated content, and leveraging the power of social media? Yes, this is what our Shopify referral program is all about. Basically, Scuti lets all happy customers create and share a post/story on their choice of social media while displaying a discount code to incentivize their friends to become a new customer. Let’s deep dive and see how such a program integrates all referral, social media, and influencer marketing:

How does it work in your Shopify store?

While you can find the step-by-step tutorial on how to run our Shopify referral on social media program, I’m explaining it here in a nutshell:

What we have changed compared to the past?

The major difference between our current version of the Shopify referral program against the old one is about how customers generate the content for sharing on Social media. In the old version, because we wanted to generate a ready-to-share photo based on the customers’ input, we forced the customers to get through a couple of more steps. For example, we asked them to write a review, rate the store, and pick a photo about their purchase, then we generated a ready photo based on the customer’s info and asked them to specifically post the created photo.

However, over time, we found that it might not be a good idea to force the customers to go through multiple steps. Instead, the focus should be on simplicity by designing a frictionless user experience that eventually ends up with more customers’ engagement in our referral program. Thus, we decided to drop all steps in creating a ready-to-share photo and design a one-step process: Just create a post/story on your own and display a discount code for your friends.


Referral programs, social media marketing, and influencer marketings are not new concepts. They are effective but like other marketing strategies, they come with their own shortcomings. Scuti’s referral on social media is the first Shopify referral app that efficiently integrates these marketing strategies into a simple yet effective marketing design. Our Shopify referral program converts all typical customers into micro/nano influencers who create custom content, share it on social media, and refer your products to their friends.

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