Influencer Marketing in a Nutshell

Influencer marketing has become a fascinating topic of debate for advertisers today since they have understood how important it is. At the same time, it is increasingly capable with the respect to advancing brand message. If you don’t have any idea of influencer marketing then this blog is perfect for you to grasp its concept in a nutshell. 

What is the definition of influencer marketing?

Influencer marketing is a type of digital marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire, hire, and pay influencers to get out the word for you. Indeed, influencers are persons who enthuse people to purchase something to be advertised or other well or service. After some time, through their master exams and conclusions, they have had the choice to create confidence and respect among their followers. In addition, people would generally obey their advice.

Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and word-of-mouth marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. While influencer marketing leads to engaging key individuals to leverage their influence among friends and family, word-of-mouth marketing is the actual place for such communication.

What are the advantages of influencer marketing?

There are two major main benefits of using influencer marketing:

1. Frees up business owners’ time to, instead, focus on creating content and promotion.

2. Influencers choose and create the best content that works for your niche, and more importantly, for your customer persona. 

While you can directly reach out to an influencer by yourself or through an agency, in recent years, several startups have emerged to develop an influencer-marketing platform. The platform is a sort of a search and discovery tool that attempts to find the right influencer according to your input. Your input can be geographic information, specific interests, type of followers, social-media platform, etc. By using a platform to run your influencer marketing, you can save a huge amount of time. Via influencer marketing platform, a business does not need to spend time finding, vetting, and com agreement with all (micro) influencers. In addition, such platforms provide social data analytics on the impact and reach each of the influencers they’ve worked with had on the objectives of their campaigns. InfluencerMarketingHub has listed a group of the best platforms, with their pros and cons, that helps a business owner to choose the one that fits their needs.  

What Scuti offers in terms of influencer marketing?

Influencer marketing platforms eventually find a person that matches your filters. However, that person may not even know anything about your business and may not be necessarily a fan of your product. In addition, the payout for an influencer may dramatically go high, just for one post on a social media platform, that is not affordable for every customer.

At Scuti, we aim to convert every typical customer to a social-media influencer. Our product allows your typical customer (not a random person) to promote your brand on their favorite social media by sharing a post;  in exchange for a discount. Since we track your customers’ engagement rate and the number of new customers they bring in, you can always have access to your top-performer customers. This opens the door to partner with your OWN customers, who have already proved to be successful promoters for YOUR business, to do more professional work such content creating and scale influencer marketing. If interested in such a product, go and use our risk-free Shopify social media referral app for one month.