Make a checklist for Shopify product description

How to write a strong Shopify product description that converts (tips + examples)

When you’re creating a Shopify product description, it’s important to think about how you can convert browsers into buyers. After all, the goal of your Shopify store is to make money, right?

 

In this blog post, we’ll go over some tips for writing product descriptions that sell. We’ll also provide a few examples to help you get started!

 

Start your Shopify product description with a catchy headline

A good product description headline that converts (source: drsquatch.com)
A good product description headline that converts (source: drsquatch.com)

Your headline is the first thing that people will see when they land on your product page, so it’s important to make a good first impression. You want to craft a headline that’s catchy and intriguing, without being too salesy.

 

Here are a few tips for writing

impactful headlines:

  • Start with the benefits of your product
  • Use numbers or statistics
  • Be specific about what the product can do

For example, instead of using a headline like “Our new dress is perfect for any occasion,” try “The perfect dress for any occasion: our new arrivals.”

Try coming up with a catchy headline that captures your product’s benefits and highlights what makes it unique.

Here are a few examples:

“The best vacuum cleaner for pet hair — guaranteed!”

“The perfect gift for new moms (and dads too!).”

Introduce the product and its key features

Include features and benefits in Shopify product description
Include features and benefits in Shopify product description

After you’ve grabbed your reader’s attention with a catchy headline, it’s time to introduce them to the product. Start by describing what the product is and what it does. Be specific, and use concrete details that your reader can visualize.

Next, list the product’s key features. Be specific and use numbers whenever possible.

The key is to be specific and to highlight the features that make your product unique.

For example, if you are selling a cotton dress, you might want to highlight the following features:

  • Made with 100% cotton fabric, it’s soft and breathable.
  • It has pockets for storing your phone or keys while you’re out and about.
  • It’s machine-washable and will never wrinkle.
  • The dress is also available in a range of colors and sizes, from XXS to XL.

These are just some of the features that make this product unique and appealing to your readers.

Don’t just say “the dress is made of high-quality fabric.” Instead, explain why it’s high-quality (e.g., “the dress is made of 100% soft, lightweight cotton that feels good against your skin”).

Explain why the product is unique

When you write a Shopify product description, it’s important to make sure that you are selling the product in the best possible light. You want to explain why this particular Shopify product is unique or better than the competition.

For example, if you are selling a wooden chair, you might want to talk about the unique features of the wood that you are using, or the fact that it is made in the USA.

If you are selling a piece of jewelry, you might want to talk about the unique design or the fact that it is made with sterling silver.

Whatever your product is, be sure to highlight what makes it special and why someone should buy it.

Benefits-driven language in your Shopify product description

When you’re writing a Shopify product description, it’s important to use language that appeals to your readers’ emotions. You want to focus on the benefits of your Shopify product, not the features.

For example, if you are selling an audio speaker, don’t focus on the technical specifications. Instead, focus on what it can do for your customers (e.g., “Enjoy your favorite music wherever you go with this portable speaker”).

Similarly, if you are selling a piece of jewelry, don’t focus on the fact that it’s made with sterling silver. Instead, focus on the emotional benefits of owning this Shopify product (e.g., “This beautiful necklace will make you feel like a princess”).

A friendly, personal tone for Shopify product description

A product description written in a friendly, personal tone will help your readers feel like they are talking to a friend. Use simple language and avoid industry jargon.

Be sure to use a tone that matches your Shopify store’s overall vibe. For example, a playful Shopify store might want to use a lighthearted, fun tone in their Shopify product descriptions.

A Shopify product description that’s easy to digest

People have short attention spans, so make sure that your Shopify product descriptions are easy to read.

Break up long blocks of text with bullet points or other formatting tools like bolding keywords or phrases.

You can also make your Shopify product descriptions scannable by including subheadings, numbered lists, and bolded keywords.

If you are writing a Shopify product description for a physical product, be sure to include high-quality images. Images enhance the user experience and help your Shopify product descriptions stand out.

You can also make Shopify product descriptions more engaging by adding videos, GIFs, or other multimedia elements.

Social Proof with ratings and reviews

Social proof with ratings & reviews
Social proof with ratings & reviews

A Shopify product description is a great place to include social proof, such as customer reviews and star ratings. Including these types of testimonials can help your Shopify product descriptions stand out and encourage shoppers to buy your products.

To show star ratings in the product description, you should first install a Shopify product review app. We recommend using our free Product Reviews & Referrals app that seamlessly displays star ratings on the product description section. Learn more on how to simply add star ratings into your theme.

Call to action! Tell readers what to do next

In order to close the sale, you need to tell your readers what to do next. Include a strong call to action at the end of your Shopify product description that tells readers to “buy now,” or “add to cart.”

For example, if you are selling a piece of jewelry, you might want to say “add to cart now and get free shipping on orders over $50.”

If you are selling a piece of clothing, you might want to say “buy now and receive a free gift with your purchase.”

Whatever your call to action, be sure to make it clear and easy for your readers to follow.

Summary

When you write a Shopify product description, it’s important to make sure that you are selling the product in the best possible light. You want to explain why this particular Shopify product is unique or better than the competition.

Keep the following pointers in mind when writing Shopify product descriptions:

  • Shopify product descriptions should be benefits-driven, using language that appeals to the reader’s emotions.
  • When writing a Shopify product description, it’s important to use a friendly, personal tone throughout Shopify product descriptions.
  • Shopify product descriptions should be scannable and easy to digest.
  • Images enhance the user experience and help Shopify product descriptions stand out.
  • Display star ratings and reviews to earn trust and boost conversion.
  • Include a strong call to action at the end of Shopify product descriptions.

As long as you follow these Shopify product description writing tips, you are bound to be successful in selling your Shopify products online!

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