Social media marketing is a trending topic that many Shopify store owners are still not taking advantage of. However, if you’re one of those business owners who’s struggling to get Shopify reviews or has seen a fall in their Shopify product reviews but have been hesitant about diving into the world of social media marketing, then this blog post is for you!
In this blog post, we will discuss 7 effective strategies for generating Shopify product reviews stores through social media. Read on to find out more!
#1 Be Active on Social Media Platforms
The best way to get reviews on your Shopify store is by being active in the social media world. You can start off with Twitter and Facebook, but you should also consider branching out into Instagram, Pinterest, YouTube, and other platforms that are more relevant to your business’ niche.
When you’re active on social media, it shows that you’re engaged with your customers and that you’re interested in providing them with the best possible experience. This will help to encourage customers to leave reviews on your store.
#2 Be Consistent in Your Posts
When you’re active on social media, your customers will get to know more about you and what kind of products or services you offer. This is why it’s important for businesses to have a strong presence on platforms such as Twitter and Facebook, where they can share regular updates with their followers.
If possible, try to be consistent in your posts. This means sharing the same types of content on a regular basis, and not just sporadic updates that don’t provide any value to your customers. When you’re consistent, it helps to build trust with your followers and encourages them to take action (such as leaving reviews on your Shopify store).
#3 Use Shopify Reviews and Referrals Apps
There are reviews apps on Shopify that you can use to help increase the number of reviews that your business gets through UGC (user-generated content). Our Shopify Reviews and Referrals app allows customers to post their experience with your store/products on their choice of social media. Such a word-of-mouth action by customers will generate more traffic and eventually more social proof for your store.
In addition, Scuti is a full-featured reviews app that helps you get more reviews on autopilot. As you collect reviews, you have the option to share your hard-earned reviews on your social media pages with just a single click. Sharing UGC on social media is an effective marketing strategy to engage customers into your brand.
That’s why it’s important for businesses to use reviews apps, that also have built-in integration with social media, on Shopify. This will encourage customers to take action without feeling overwhelmed or being put off by the process of having to leave reviews.
#4 Host Giveaways and Promotions
Another great way to get reviews on your Shopify store is through hosting giveaways on your social media. This will encourage customers to leave reviews in exchange for a chance of winning something, which means that you’ll be getting reviews without having to spend any money!
When you host these types of contests or promotions, it’s important that the rules are clear and that customers know what they need to do in order to enter. You can also promote your giveaways and promotions on social media, which will help to increase awareness about them.
#5 Make it Easy for Customers to Leave Shopify Reviews
When customers are happy with your business and the products or services that you offer, they will be inclined to leave reviews on your Shopify store. However, this doesn’t mean that getting reviews is as easy as it sounds.
As a business owner who wants reviews on their Shopify store, it’s important for you to make things easy for your customers. When reviews requests are easy to do, you’ll find that more people will be willing to take action and leave reviews on your Shopify store.
For example, on social media, you should share reviews request links that allow customers to leave reviews on your Shopify store without having to leave their platforms. This means that they can just click a link, write down what they want to say about your business and product/service, and submit it all in one go!
#6 Include Images in Your Posts
When you include images in your posts, it helps to break up the text and makes the content easier to read. This is especially important on social media, where customers are more likely to skim through the content instead of reading it word-for-word.
When you include images in your posts, it also helps to provide customers with a visual representation of your products. This will encourage them to take the time to read the post, as well as leave reviews on your Shopify store!
#7 Include Existing Shopify Reviews in Your Posts
When you include reviews in your posts, it helps to legitimize your content. This is especially important when you’re just starting out and don’t have a lot of reviews yet.
When you include reviews in your posts, it also helps to show customers that you’re an authority on the topic. This will encourage them to take the time to read the post, as well as leave reviews on your Shopify store!
Think out of the Box
Social Media Marketing is a great way to generate reviews, but sometimes it requires thinking out of the box. When it comes down to it, there’s no right or wrong way to get reviews on your Shopify store through SMM.
Look at the strategies above, as well as other ways that you can generate reviews for your business’ Shopify store. Don’t be afraid to try something new and different! And who knows? You might just start seeing an increase in sales as a result!
If you’re looking for a tool that can help you to get more reviews on your Shopify store, then be sure to check out Scuti’s reviews app. Our app makes it easy for customers to leave reviews and helps to increase the visibility of your reviews on your store’s page.