Customer loyalty is at the heart of any successful business. Whether you’re a brick-and-mortar store located in the mall, an online retailer with nothing but an e-commerce site to your name, or something in between, customer loyalty is key.
When it comes to Shopify customer loyalty, there are a few things you can do to make sure your Shopify store visitors stay happy and keep coming back for more. In this blog post, we’re going to walk you through ten customer loyalty tactics that you can start using today to keep your Shopify visitors coming back for more.
1. Run Frequent Contests and Giveaways
One of the easiest ways to get people coming back to your store is by running contests and giveaways. Giveaways are a great way to get customers to interact with you and your products. Contests can be even more successful as they engage visitors from all over the world.
This could be something as simple as a giveaway for a free product or a contest where shoppers can win a discount on their next purchase. You could also hold a contest to find a new brand ambassador or customer of the month.
Give people a reason to come back and you’ll see your business grow! Your customers will love it, too.
2. Offer Exclusive Deals to Loyal Customers
Loyal customers are the backbone of any business and it is important to show them your appreciation. A great way to show your appreciation to your loyal customers is by offering them exclusive deals and discounts.
This could be a special promotion that’s only available to those who have been with you for a certain length of time, or it could simply be a coupon or discount code that’s valid for a limited time.
3. Create a VIP Club for Loyal Customers
If you want to take Shopify customer loyalty up a notch, consider creating a VIP club for your most loyal customers.
You could create a club where members would have access to special deals and discounts as well early notification about new products or promotions coming out so that you can get in front of those who will likely love what’s on offer before anyone else does — all while maintaining an awesome customer experience at every step along the process (of signing up).
4. Send regular email newsletters
The power of email newsletters is undeniable. Whether you want to remind people about your latest sale or just say hello, it’s an easy and effective way for customers (and potential ones) can get in touch with what’s going on at your store without having too much information overload from social media posts that may not always be relevant when they’re feeling stressed out!
You can use your newsletters to promote new products, run contests and giveaways, and more.
5. Provide Excellent Customer Service
Customer service is one of the most important aspects of any business, and it’s especially important when it comes to online stores. Make sure you provide excellent customer service and resolve any issues as quickly as possible. This will help keep your customers happy and coming back for more.
Although Shopify does a great job in this area, it will help to use additional channels to help with customer services such as social media, telephone, and chat support.
6. Use Social Media as Your Primary Customer Loyalty Tool
Social media is a great way to engage with your customers and keep them updated on what’s going on at your store.
When you share updates and photos of your products on social media, customers will be more inclined to visit your Shopify store. It’s important that they feel invested in their purchases by staying updated with what’s going down at all times.
Additionally, user-generated content (UGC) holds a lot of value, so make sure you encourage customers to post photos and reviews of your products on social media. If you need help getting started, our Shopify referral-on-social-media program is a great source to start with.
7. Host a Blog on Your Shopify Store’s Website
A blog is a great way to give your customers more information about your products and keep them updated on what’s going on at your store. You can write about new products, how-to guides, or just post interesting and engaging content that will keep customers coming back for more.
8. Add a Shopify Loyalty Program
Shopify loyalty programs are a great way to reward your customers for their loyalty. It can include something as simple as giving them a point for every dollar they spend. Moreover, you could also go something more complex that awards points for different activities, such as referring friends, writing product reviews, or following your Instagram page.
9. Make it easy for customers to share your products
If you want your customers to share your products with their friends, make it easy for them. This could mean adding social media buttons to your product pages. Additionally, you could also provide easy-to-use sharing tools that allow customers to post products on their favorite social media sites with just a few clicks.
10. Use Shopify’s “Recommendations” feature
Shopify’s “Recommendations” feature is a great way to show your customers products that they may be interested in. This could be based on what they’ve recently viewed or added to their cart, or it could be based on items that are popular with other customers who have similar interests.
Plus, doing this creates a positive impression with customers and encourages them to keep shopping at your store.
Creating customer loyalty is essential for ensuring the long-term success of your Shopify store. By using the tactics listed in this article, you can encourage customers to keep coming back for more, which will help boost your sales and grow your business. Shopify does a great job of providing the basics, but it’s important to use additional channels to help with customer services such as social media, email marketing, and telephone support.